Michael Walch

This American Life: NUMMI

Posted in Economics by michaelwalch on 28 March, 2010

I grew up in Fremont, CA.  The East Bay suburb doesn’t have many claims to fame, but the reason you’ll read about this town in practically any international business textbook is the New United Motors Inc. plant, a joint-venture opened in the 80s by General Motors and Toyota in south Fremont.  After a run of over twenty years, the plant is closing on April 1st.  This American Life covered the story in their March 28, 2010 show, which you can listen to for free on iTunes.

This American Life: NUMMI.


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